A standalone app with a CI-independent design and a recognizable visual language— we took this concept literally! Squares, triangles, and circles, inspired by the floor plans of former concentration camps, form the foundation of the logo, iconography, and layout of the entire app. These shapes ensure a consistent appearance and reference the history of both locations.
But what about the story of the objects themselves? This is conveyed through scrollytelling. An animated 3D view presents the information in the story while showcasing a corresponding view of the selected object. This interactive approach builds a bridge between the object and its narrative, creating an immersive experience. However, the app's use should extend beyond exploring a single object.
Hidden clues enhance the motivation to explore content. Clues discovered unlock thematically linked objects, allowing users to navigate from one object to another. The entire user experience focuses on actively engaging with object histories, recognizing details, and understanding connections. In this way, users become preservers and multipliers of the story.