All it takes for a good wine are three elements: corporate design, labels, and social media, all crafted with passion for Franconian wine.
Context
Three rows of vines, two people, one passion. This is how the story of Christian and Alexandra Ehrlich's brand began. Fifteen years ago, they dedicated themselves wholeheartedly to their love for simple, good wine, without any great intention of making a profit. This passion needed to be packaged professionally. We realized that wine, a love of nature, and passion were the main ingredients for 3 Rows wine from the start. However, the brand's identity and positioning were less clear. Together, we captured their unconventional approach and the warmth of Alex and Chris in one design. This visual identity represents who they are and how they operate: consistently different and honestly good.
Process
Down-to-earth yet strong in character, 3 Lines of Wine is clear, honest, and open. The deliberate contrast between clear ideas and a break from tradition is evident in both the wording and visual communication. The wordmark, set in three lines, symbolizes the brand name. The reduced and modern signet, combining the number "3" and a small cursive "z," enhances recognition.
This authentic and minimalist appearance focuses on what matters most: honest, well-crafted wines. Together, we created a brand that boldly positions itself through innovative approaches and a respectful treatment of nature and resources. Our wine production and marketing go beyond convention, harmonizing with nature and ourselves.
Ausgewählte Projekte
Intro Call
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