Carefully researched, clearly presented, and freely accessible, these guidelines support physicians in the emergency room.
Context
Doctors in acute or emergency outpatient clinics frequently face extreme situations in their daily work. Time is critical, so a courageous, quick, and structured approach is essential. Two young specialists envision a platform that consolidates schematic guidelines, or "standard operating procedures." These guidelines assist medical staff in managing complex cases. The platform requires a visual and functional scheme that is expandable, making recurring content easily recognizable and usable by the two doctors independently.
Process
Relevant clinical pictures are condensed into a few pages, following a consistent format. This includes a color-coded guidance system for quickly understanding the information, along with clear instructions and recommendations for medication dosing and discharge management. SOP Emergency Room represents professionalism, competence, and precision, while also being approachable and accessible. The friendly, distinctive display font enhances this approachability, and the suggested stethoscope in the logo firmly establishes the brand's medical context.
Clarity is essential, not just for the user. Rather than viewing ourselves solely as service providers for design, we empower our customers by adding value to their experience. This framework enables doctors to independently verify the content of the information provided. The enhanced search function on the revised website allows for even quicker access to SOPs. Additionally, the minimalist iconography and clear color scheme promote clarity and easy navigation. Our sustainable approach to framework and design has created room for future expansion, allowing the brand to extend into areas such as trade fairs and seminars.
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