Gardening and landscaping. Fair and social. Garden SAM – structure and brand evolution for the social agricultural project.
Context
SAM is a place for young people with special needs. For the social agricultural project, we created an identity that unites various services and offerings while allowing each to maintain its individuality. This social organization encompasses three areas of activity, each targeting different groups and providing unique services, all delivered with warmth and professionalism. Our goal was to present this in an approachable brand that offers perspective and room for future growth. This brand has many facets, but it ultimately conveys one message: every person is special, and SAM has a place for each of them.
Process
A uniform corporate design and a website focused on education and support for young people are essential. This approach allows SAM and its sub-brands to be recognized as distinct brands while fitting seamlessly into a larger framework through shared design elements. A vibrant and light world of symbols has been created for the brand's online presence and print materials, enhancing the text and providing a friendly visual appeal.
SAM presents itself through its brands "ARCHE SAM" and "GARTEN SAM" as lively, warm, and professional. The wording and visual communication blend helpful, social-educational work with a strong emphasis on nature and practical education.
The slightly playful font reflects the educational and social aspects, emphasizing the importance of understanding each young person as an individual with unique thoughts, feelings, and stories. Each sub-brand has its own color scheme, yet they are clearly connected by common elements, such as the "A" and the stylized sun in the logo.
Ergebnis
Aus einem schwer durchschaubaren Geflecht aus Projektnamen, Logos und Initiativen ist so ein klares Markenökosystem entstanden. Die Markenarchitektur ist dabei so flexibel, dass Leistungsmarken unabhängig vom Träger bestehen können und die Marke »Region Würzburg«. neue thematische Schwerpunkte unter sich vereinen kann. Für das interkommunale Projektteam bedeutet der neue Auftritt ein Marken- und Gestaltungssystem, das strategische Ziele, inhaltliche Schwerpunkte und visuelle Umsetzung zusammenführt – und sich im Alltag mit überschaubarem Aufwand pflegen lässt. Für Bürger:innen, Verwaltung und Partner:innen werden aus strategischen Überlegungen konkrete, greifbare Lösungen, die helfen, die sozialen Herausforderungen unserer Zeit gemeinsam zu bewältigen.
Ausgewählte Projekte
Intro Call
Let's meet for an initial, no-obligation meeting, get to know each other better and determine whether we are the right partners for your project. This way we can offer you the solution that fits your requirements.