Unframed – conception and interface design for the new pocket guide of the Alte Pinakothek Munich

Kontext

What do Albrecht Dürer's self-portrait and Instagram have in common? More than the first glance might suggest. With the digital “Pocket Guide”, the Alte Pinakothek in Munich wants to open visitors’ eyes to the current status of the Old Masters. Together with our partner “Zum Kuckuck” we developed a digital visit assistant for smartphones that enables new perspectives on the works of art in the Alte Pinakothek.

Process

Guide, discover, prepare – different usage goals and multiple entry points require a clear information hierarchy. A consistent menu structure ensures quick orientation. It is always visible and includes the main categories: Tours, Works and My Visit. Different types of usage are picked up and addressed directly within the user experience.

A separate context menu complements the main navigation and allows users to experience page-related content in a contextualized manner. Tours can be searched within a list, while a 3D map of the on-site premises marks the starting point of the tour. Using quick and expert searches, room views or entering inventory numbers, users have a variety of options to find individual works. Saved favorites can be clearly sorted into favorite works and saved tours.

The iconic typogram of the Pinakothek provides the appropriate visual framework for the app. Object tiles, tour maps or highlight sliders – a rounded corner picks up on the quarter circle of the logo, ensures strong recognition and thus becomes a stylistic element of the interface design.

Unframed – conception and interface design for the new pocket guide of the Alte Pinakothek Munich

Kontext

What do Albrecht Dürer's self-portrait and Instagram have in common? More than the first glance might suggest. With the digital “Pocket Guide”, the Alte Pinakothek in Munich wants to open visitors’ eyes to the current status of the Old Masters. Together with our partner “Zum Kuckuck” we developed a digital visit assistant for smartphones that enables new perspectives on the works of art in the Alte Pinakothek.

Process

Guide, discover, prepare – different usage goals and multiple entry points require a clear information hierarchy. A consistent menu structure ensures quick orientation. It is always visible and includes the main categories: Tours, Works and My Visit. Different types of usage are picked up and addressed directly within the user experience.

A separate context menu complements the main navigation and allows users to experience page-related content in a contextualized manner. Tours can be searched within a list, while a 3D map of the on-site premises marks the starting point of the tour. Using quick and expert searches, room views or entering inventory numbers, users have a variety of options to find individual works. Saved favorites can be clearly sorted into favorite works and saved tours.

The iconic typogram of the Pinakothek provides the appropriate visual framework for the app. Object tiles, tour maps or highlight sliders – a rounded corner picks up on the quarter circle of the logo, ensures strong recognition and thus becomes a stylistic element of the interface design.

Unframed – conception and interface design for the new pocket guide of the Alte Pinakothek Munich

Kontext

What do Albrecht Dürer's self-portrait and Instagram have in common? More than the first glance might suggest. With the digital “Pocket Guide”, the Alte Pinakothek in Munich wants to open visitors’ eyes to the current status of the Old Masters. Together with our partner “Zum Kuckuck” we developed a digital visit assistant for smartphones that enables new perspectives on the works of art in the Alte Pinakothek.

Process

Guide, discover, prepare – different usage goals and multiple entry points require a clear information hierarchy. A consistent menu structure ensures quick orientation. It is always visible and includes the main categories: Tours, Works and My Visit. Different types of usage are picked up and addressed directly within the user experience.

A separate context menu complements the main navigation and allows users to experience page-related content in a contextualized manner. Tours can be searched within a list, while a 3D map of the on-site premises marks the starting point of the tour. Using quick and expert searches, room views or entering inventory numbers, users have a variety of options to find individual works. Saved favorites can be clearly sorted into favorite works and saved tours.

The iconic typogram of the Pinakothek provides the appropriate visual framework for the app. Object tiles, tour maps or highlight sliders – a rounded corner picks up on the quarter circle of the logo, ensures strong recognition and thus becomes a stylistic element of the interface design.

2023

Alte Pinakothek Unframed

User Experience
User Interface
Content Structure
Prototyping

Industry

Kultur

Prototyp

Partner

Zum Kuckuck

Jobs

Visual design

Mandatory internship

Concept & Text

Mandatory internship

unsolicited application

Full & Part-time position

Erstgespräch

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February 21

2024

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