Cast off for the multimedia evolution of the global yacht charter brand.

Context

“Simply Sea” – not an advertising slogan, but a value proposition. Passion, motivation and content as far as the eye can see – that is Charterbar Yachting. However, there was an increasing lack of clarity due to constantly changing visuals and an inadequate overall concept. After the makeover of the print catalog, we dived into the sea of content of yacht charter professionals and evolved the brand and its content strategy.

Process

In order to ensure a professional presentation of the brand and a clear structure of the content across channels, we comprehensively revised the entire online presence. A reduced and focused appearance conveys competence and trust. The existing logo and signet were fine-tuned and professionally convey the brand's maritime flair to the outside world.

With the expansion of the YouTube channel into the main channel, the full strength of the moving image is exploited and the world of chartering is conveyed in an emotional and appealing way. Thanks to theme-based, recurring design elements, uniform thumbnails guarantee easy orientation and a clear overall picture. A consistent design with adapted thumbnails and font for all channels rounds off the result.

Cast off for the multimedia evolution of the global yacht charter brand.

Context

“Simply Sea” – not an advertising slogan, but a value proposition. Passion, motivation and content as far as the eye can see – that is Charterbar Yachting. However, there was an increasing lack of clarity due to constantly changing visuals and an inadequate overall concept. After the makeover of the print catalog, we dived into the sea of content of yacht charter professionals and evolved the brand and its content strategy.

Process

In order to ensure a professional presentation of the brand and a clear structure of the content across channels, we comprehensively revised the entire online presence. A reduced and focused appearance conveys competence and trust. The existing logo and signet were fine-tuned and professionally convey the brand's maritime flair to the outside world.

With the expansion of the YouTube channel into the main channel, the full strength of the moving image is exploited and the world of chartering is conveyed in an emotional and appealing way. Thanks to theme-based, recurring design elements, uniform thumbnails guarantee easy orientation and a clear overall picture. A consistent design with adapted thumbnails and font for all channels rounds off the result.

Cast off for the multimedia evolution of the global yacht charter brand.

Context

“Simply Sea” – not an advertising slogan, but a value proposition. Passion, motivation and content as far as the eye can see – that is Charterbar Yachting. However, there was an increasing lack of clarity due to constantly changing visuals and an inadequate overall concept. After the makeover of the print catalog, we dived into the sea of content of yacht charter professionals and evolved the brand and its content strategy.

Process

In order to ensure a professional presentation of the brand and a clear structure of the content across channels, we comprehensively revised the entire online presence. A reduced and focused appearance conveys competence and trust. The existing logo and signet were fine-tuned and professionally convey the brand's maritime flair to the outside world.

With the expansion of the YouTube channel into the main channel, the full strength of the moving image is exploited and the world of chartering is conveyed in an emotional and appealing way. Thanks to theme-based, recurring design elements, uniform thumbnails guarantee easy orientation and a clear overall picture. A consistent design with adapted thumbnails and font for all channels rounds off the result.

2023

Charterbar Yachting

Rebranding
User Experience
User Interface
Development
Editorial Design
Kampagne
Copywriting
Social Media

Industry

Tourismus

Jobs

Visual design

Mandatory internship

Concept & Text

Mandatory internship

unsolicited application

Full & Part-time position

Erstgespräch

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May 13

2024

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