Carefully researched, clearly laid out and accessible free of charge. Appropriate guidelines to support physicians in the emergency room.

Context

Doctors in acute or emergency clinics are often exposed to extreme situations in their daily work environment. With time as a critical factor, a courageous, quick and, last but not least, structured approach is often crucial. The vision of two young specialists: A platform that brings together schematized guidelines (“Standard Operating Procedures”). Guides that help medical staff keep track of even more complex cases. This required a visual and functional scheme with the potential for expansion, which made recurring content recognizable across the board and could be used independently by the two doctors.

Process

Relevant clinical pictures, compressed into a few pages according to the same pattern: a color guidance system for quickly recording the information, concrete instructions and recommendations on the dosage of medication and discharge management. SOP emergency room stands for professionalism, competence and precision, as well as for proximity and accessibility. This is supported by the friendly, characteristic display font with its helpful character, while the suggested stethoscope in the logo clearly places the brand in a medical context.

Clarity – not just for the users. Instead of seeing ourselves as a pure design service provider, we put the value creation in the hands of the customer. The resulting framework empowers doctors to independently expand the content of the information available. Thanks to the expanded search function on the revised website, the SOPs are available even more quickly. While the minimalist iconography and clear colors create more overview and easy orientation. With our sustainable approach to framework and design, we were able to create space for future expansions and already supplement the brand with analog areas such as trade fairs and seminars.

Carefully researched, clearly laid out and accessible free of charge. Appropriate guidelines to support physicians in the emergency room.

Context

Doctors in acute or emergency clinics are often exposed to extreme situations in their daily work environment. With time as a critical factor, a courageous, quick and, last but not least, structured approach is often crucial. The vision of two young specialists: A platform that brings together schematized guidelines (“Standard Operating Procedures”). Guides that help medical staff keep track of even more complex cases. This required a visual and functional scheme with the potential for expansion, which made recurring content recognizable across the board and could be used independently by the two doctors.

Process

Relevant clinical pictures, compressed into a few pages according to the same pattern: a color guidance system for quickly recording the information, concrete instructions and recommendations on the dosage of medication and discharge management. SOP emergency room stands for professionalism, competence and precision, as well as for proximity and accessibility. This is supported by the friendly, characteristic display font with its helpful character, while the suggested stethoscope in the logo clearly places the brand in a medical context.

Clarity – not just for the users. Instead of seeing ourselves as a pure design service provider, we put the value creation in the hands of the customer. The resulting framework empowers doctors to independently expand the content of the information available. Thanks to the expanded search function on the revised website, the SOPs are available even more quickly. While the minimalist iconography and clear colors create more overview and easy orientation. With our sustainable approach to framework and design, we were able to create space for future expansions and already supplement the brand with analog areas such as trade fairs and seminars.

Carefully researched, clearly laid out and accessible free of charge. Appropriate guidelines to support physicians in the emergency room.

Context

Doctors in acute or emergency clinics are often exposed to extreme situations in their daily work environment. With time as a critical factor, a courageous, quick and, last but not least, structured approach is often crucial. The vision of two young specialists: A platform that brings together schematized guidelines (“Standard Operating Procedures”). Guides that help medical staff keep track of even more complex cases. This required a visual and functional scheme with the potential for expansion, which made recurring content recognizable across the board and could be used independently by the two doctors.

Process

Relevant clinical pictures, compressed into a few pages according to the same pattern: a color guidance system for quickly recording the information, concrete instructions and recommendations on the dosage of medication and discharge management. SOP emergency room stands for professionalism, competence and precision, as well as for proximity and accessibility. This is supported by the friendly, characteristic display font with its helpful character, while the suggested stethoscope in the logo clearly places the brand in a medical context.

Clarity – not just for the users. Instead of seeing ourselves as a pure design service provider, we put the value creation in the hands of the customer. The resulting framework empowers doctors to independently expand the content of the information available. Thanks to the expanded search function on the revised website, the SOPs are available even more quickly. While the minimalist iconography and clear colors create more overview and easy orientation. With our sustainable approach to framework and design, we were able to create space for future expansions and already supplement the brand with analog areas such as trade fairs and seminars.

2022

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June 14

2024

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