Better in the Bischofshut - designing offline and online assets for a cross-party communication campaign

Context

One for all – and all for a referendum. When seven parties fight for the same cause, it had to be about something big: the choice between continued free parking on Talavera and the chance of free local transport in Würzburg's city zone. Regardless of age, interests and area of residence in the city, Würzburg residents should be motivated to cast their vote. Your voice for a mobile, sustainable and fair future.

Process

A clear and comprehensive communication strategy, implemented digitally and analogously. Clearly prepared information on several levels focuses on the added value for Würzburg and its citizens. Low-threshold interaction offers break down the hurdles to participation, awaken hope and encourage courage - possibly even beyond the original goal of the campaign.

5 narratives that illuminate different aspects of the campaign and thus appeal to the different target groups. Placed to suit the needs of the respective urban area, eye-catching posters arouse the viewer's interest. Linked across media, they attract in-depth information and interaction on the homepage and social media. In addition, a flyer in every mailbox provides comprehensive information. Recurring elements ensure characteristic recognition on all channels.

Better in the Bischofshut - designing offline and online assets for a cross-party communication campaign

Context

One for all – and all for a referendum. When seven parties fight for the same cause, it had to be about something big: the choice between continued free parking on Talavera and the chance of free local transport in Würzburg's city zone. Regardless of age, interests and area of residence in the city, Würzburg residents should be motivated to cast their vote. Your voice for a mobile, sustainable and fair future.

Process

A clear and comprehensive communication strategy, implemented digitally and analogously. Clearly prepared information on several levels focuses on the added value for Würzburg and its citizens. Low-threshold interaction offers break down the hurdles to participation, awaken hope and encourage courage - possibly even beyond the original goal of the campaign.

5 narratives that illuminate different aspects of the campaign and thus appeal to the different target groups. Placed to suit the needs of the respective urban area, eye-catching posters arouse the viewer's interest. Linked across media, they attract in-depth information and interaction on the homepage and social media. In addition, a flyer in every mailbox provides comprehensive information. Recurring elements ensure characteristic recognition on all channels.

Better in the Bischofshut - designing offline and online assets for a cross-party communication campaign

Context

One for all – and all for a referendum. When seven parties fight for the same cause, it had to be about something big: the choice between continued free parking on Talavera and the chance of free local transport in Würzburg's city zone. Regardless of age, interests and area of residence in the city, Würzburg residents should be motivated to cast their vote. Your voice for a mobile, sustainable and fair future.

Process

A clear and comprehensive communication strategy, implemented digitally and analogously. Clearly prepared information on several levels focuses on the added value for Würzburg and its citizens. Low-threshold interaction offers break down the hurdles to participation, awaken hope and encourage courage - possibly even beyond the original goal of the campaign.

5 narratives that illuminate different aspects of the campaign and thus appeal to the different target groups. Placed to suit the needs of the respective urban area, eye-catching posters arouse the viewer's interest. Linked across media, they attract in-depth information and interaction on the homepage and social media. In addition, a flyer in every mailbox provides comprehensive information. Recurring elements ensure characteristic recognition on all channels.

2022

Bündnis 90 Die Grünen

Kampagne
Copywriting
Grafikdesign
Printdesign
User Interface
Development

Industry

Politik

Jobs

Visual design

Mandatory internship

Concept & Text

Mandatory internship

unsolicited application

Full & Part-time position

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February 21

2024

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24 Std

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